Phil's Books

30 Money-Making Marketing Secrets No One Ever Told You
Whether you own a business, want to own one, or are about to buy one, Marketing is the one activity that can assure the success of that business. Marketing is often thought of as a mysterious science sellers use to convince people to buy things they rarely need and often don’t want. This updated Second Edition, including the FREE 10-page Marketing Made Simple White Paper that's been added - a $9.95 seller when ordered separately - does away with that myth.

The 30 money-making marketing secrets you’ll find revealed here – everything from the do’s and don’ts of naming a business, to why and how to avoid me-too products and services, to the importance of “Wow!” – show how smart Marketing is more about common sense than some “mysterious science.”

How you can charge premium prices
Those are just a few of the 30 helpful ideas you’ll discover while reading this book. Others include why your personal likes and dislikes shouldn’t influence your marketing decisions, why to never think of customers as “targets,” and how adding one simple ingredient to your product or service lets you increase your prices 100, 300, even 600 percent.

You’ll also discover what J.P. Morgan told his lawyers that can make your business a roaring success. And you’ll learn which six conveniences a successful website must have, what the First Rule of Marketing is, plus how to put that rule to work in your business.

How to keep your customers happy
Want to keep customers happy? Offer them a guarantee. You’ll learn what to say, how to say it, and why. Oh, and did you think “AIDA” was just the name of some opera? Learn the truth. And because most businesses use consultants, you’ll also learn the smartest way to hire them.

This book gives anyone who owns a business – or who plans to start or buy one – more than just a basic knowledge of Marketing. Discover how Marketing works, and how to make it work faster and better no matter what business you’re in. The 30 secrets revealed in this book - plus the FREE $9.95 10-page White Paper included in this Second Edition - show you how smart marketing can quickly increase sales, revenue and profits for your business.

30 Money-Making Marketing Secrets
No One Ever Told You! (Second Edition)
Author: Philip A. Grisolia
Paperback: 74 pages
Dimensions: 8.5 x 11 inches
Price: $24.95

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101 Questions You MUST Answer BEFORE You Start Your Business
Most people reading this book will learn more about how to start a new business than they ever knew before. The smartest readers will immediately use the advice they’ll discover here to help answer the book’s 101 all-important questions. In fact, this book is virtually guaranteed to save you many times what you pay for it.

Your answers – ones you can write in the Answer Sections following each question – are answers you’ll use to guide your business. Your answers to those questions will influence whether or not your business succeeds.

The proven advice in this book – plus the questions it helps you answer about your specific businesses – are sure to bring success one step closer for virtually any business you’re involved in. That includes any existing business or franchise you might decide to buy.

Stay away from Danger Zones
Dedicated to the growing army of men and women determined to own a business of their own, this book steers you around the endless stumbling blocks, the countless Danger Zones you’re sure to encounter on your path to fulfilling your dream.

More like a walk through a mine field, your journey will be full of those hidden Danger Zones, pitfalls sure to waste your most precious resources –time, energy and money. If you’re like most people, in your desire to kick-start your business you won’t think about those many all-important questions you must ask, questions you must also answer for your business, questions like…

• What skills are you sure to need?
• How to pick the right name for your company?
• What kinds of professional support will you need?
• What types of items are best to make? To sell?
• Who is your competition, and what are they doing?
• Where and how should you look for my customers?
• How much “seed money” will you need?
• What legal structure is best for your company?
• What’s the best location for your business? And why?
• A total of 20 chapters packed full of useful advice!
• Plus the 101 must-ask-must-answer questions the advice in this book helps you respond to for your specific business.

Most people have no idea of the kinds or number of question they should be asking before they start or buy a business. Why? Because they’re in too much of a hurry to get their business up and running. The expert advice you’ll discover throughout this book – plus your answers you save – right in the book – to those 101 all-important questions – make this book your personal “how-to” business guide, one sure to take you successfully over, around or through the kinds of Dangers Zones you’re sure to face.

101 Questions You MUST Ask BEFORE
You Start Your Business
Author: Philip A. Grisolia
Paperback: 144 pages
Dimensions: 8.5 x 11 inches
Price: $49.95

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Wise Words: 1001 Truths to Inspire, Enlighten and Enrich Everyday Life
It’s not often a book comes along that can actually improve the lives of the people who read it, but Wise Words is just such a book. Wise Words has the potential to take you from where you are in life to wherever you want to be, to the satisfying, successful life most people seek but few achieve.

While most books are written merely to entertain their readers, Wise Words was written to motivate, inspire and encourage you – while at the same time entertaining you with a banquet of delightful food-for-thought, stimulating ideas sure to spark your mind, perhaps even your soul.

Based on 50 years of effort
The result of more than 50 years of effort, Wise Words contains much of the valuable wit and wisdom of the ages, presenting it in a novel, thought-provoking format. The 1,001 truths contained within its 158 pages reflect the views of more than 600 notable men and women. Not all were successful. Some, in fact, are complete failures, others are scoundrels. But you’re sure to learn something of value from each of them.

You’ll get to know these men and woman through their ideas, their truly wise words. In the process you’re sure to come away with something of value. That may be some new activity you want to try, a new direction you want to travel in life. Or you may decide not to do something you planed to do. These inspiring men and women have the same ability to motivate you today as they did others during earlier times.

Sparkling wit and wisdom
What makes Wise Words such a captivating book – one you’ll enjoy picking up to read again and again – is the collective wit and wisdom of those 600-plus people whose 1,001 inspiring truths you’ll discover within its pages.

Carefully selected from more than 3,000 inspiring quotations gathered during more than 50 years, the 1,001 truths hand-picked for inclusion in Wise Words are among the most motivating.

Always plenty of inspiration
You’ll be certain to find in Wise Words the right words to inspire you any time you need encouragement. That’s because the wise words of these 600 contributors sustained them through every imaginable hardship, every conceivable human emotion.

Wise Words (Second Edition)
Author: Philip A. Grisolia
Paperback: 158 pages
Dimensions: 5.5 x 8.5 inches
Price: $24.95

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…but it IS
about your BUTT
Yes, that’s definitely an unusual title for a book, particularly one about weight control. Unusual title or not, this is without a doubt the most effective “how-to” book for people who want to take control of their weight. That’s because permanent weight loss is not only the result of what or how much you eat, it is determined largely by the type of body you have.

Which body type are you?
Not until Dr. Sergei Lipov identified a fifth distinct body type, then gave all five of them simple names anyone can remember – Bear, Kangaroo, Wolf, Owl and Monkey – was the science of body types as easy to understand as this book explains it. Those five body types are the key to Dr. Lipov’s proven ANIMALS® Weight Control System. That system is made even easier to understand by the doctor’s use of each letter in A-N-I-M-A-L-S to explain the key elements of his successful weight control system.

For “A” Dr. Lipov explains the importance of Ability and Appetite. “N” is for Nutrition, and so on through Information and Imagination, Motivation, Leisure, and Supplements and Sleep. Together these elements affect your ability to control your weight. The doctor explains his ANIMALS® Weight Control System so clearly that virtually anyone can now enjoy the same results his patients have.

Who lost how much…
This how-to weight control guide also includes chapters explaining how our bodies are not alike, how to decide if you’re a Bear, Kangaroo, Wolf, Owl or Monkey, plus an easy-to-follow explanation of how your body functions. Each chapter leaves you feeling is though you’ve just had a pleasant one-on-one chat with Dr. Lipov.

Many patients lost 100 pounds or more by following Dr. Lipov’s ANIMALS® Weight Control System, among them Grace M who said: “I’ve read most of the diet books and tried most of the diets out there. Some worked for a while, then I would gain the weight back. Dr. Lipov’s ANIMALS Weight Control System is different. I’ve lost over 200 pounds following his system. I’m also keeping it off. At 45 I’ve been given my life back again.”

Others also lost weight…
Shannon S. said: “I fought the weight loss battle for years. Now I have lost 98 pounds and gained a lifetime of self-confidence. I used to walk with my head down…Now I look straight ahead into my future, including my desire to enter the Miss Illinois beauty contest. Dr. Lipov’s ANIMALS Weight Control System was my only ally in winning my weight loss battle.”

Dr. Lipov has been a respected Internal Medicine Specialist in the Chicago area for more than 25 years. He completed his residency at Northwestern University following his medical training at Loyola Medical School. His extensive work with overweight patients – many obese – resulted in the development of his ANIMALS® Weight Control System. This book is a result of the many successes that system produced for those patients.

With more than 100 helpful illustrations by noted artist Jeane L. Heckert, …but it IS about your BUTT was edited by Philip A. Grisolia.

…but it IS about your BUTT
Author: Sergei Lipov, M.D.
Paperback: 178 pages
Dimensions: 8 x 9 inches
Price: $24.95

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mindMaster™ Key Phrase Motivators™
For the past 30 years, people around the world have used their mindMaster™ Key Phrase Motivators™ to improve their lives day after day. Their secret: They’ve discovered how to take control of their lives!

You can, too. Quickly and easily. The remarkable mindMaster™ has been successfully teaching people of all ages how to do precisely that for more than 30 years.

Backed by 6 years of research
Based on a six-year study by Dr. Hermann Ebbinghaus that began way back in 1879, a study to discover how humans learn, for the past 30 years the mindMaster has been teaching people around the world how to quickly and easily improve their lives by taking control of their lives.

What Dr. Ebbinghaus discovered is that of all the things we hear and read each day, we forget 70 percent of it by the next day, almost all of it within 30 days. Ebbinghaus also discovered that when we hear or read something several times a day for 7 to 10 days our minds capture that information permanently. Information we learn that way can actually modify our behavior.

10 words make the difference
Those 10 words – “Information we learn that way can actually modify our behavior” – are the key to mindMaster’s continuing success helping people improve their lives.

About the size of a deck of playing cards, the mindMaster is a carefully selected series of motivating concepts – its Key Phrase Motivators. Each thought-provoking concept is printed on its own numbered card, 36 cards in all.

Just as school children use flash cards to make learning easy, by using the Key Phrase Motivators in that same way – for just a few minutes each day – you will learn how to take control of your life.

As easy to use as 1, 2, 3
Because the handy travel pouch that comes with your mindMaster fits nicely into a pocket or purse, the Key Phrase Motivators easily go everywhere you go. And mindMaster’s simple 1-2-3 instructions make it easy to use at home, at work or school, even while commuting.

Widely recognized for the tranquility of meditation and the dynamism of success the Key Phrase Motivators produce, mindMaster is all you need to begin enjoying a greatly improved life day after day.

mindMaster™ Key Phrase Motivators™
Author: Philip A. Grisolia
Format: A deck of 36 flash cards
Dimensions: 2.5 x 3.5 inches
Price: $24.95

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salesMaster™ Sales Stimulators™
According to Ben Stein – the noted TV economist, lawyer and writer – everything he knows about selling he learned from selling shoes. Today, big money Sales Professionals – whether they sell products, services or ideas – continue to increase their earnings by applying certain fundamental sales concepts. With the aid of the remarkable salesMaster™ Sales Stimulators™, you can now learn how to use these proven concepts to earn big money

Whether you sell fruit juice, earth moving equipment, real estate, or want to convince people to vote for you, the skills you’ll master with the salesMaster Sales Stimulators have been proven successful for decades. That’s because salesMaster helps successful Sales Professionals – and those who want to be – to gain and keep control of virtually every selling situation! As a result, they earn much more money!

Based on a 6-year study
What you’re sure to learn from your salesMaster is based on a detailed six-year study by Dr. Hermann Ebbinghaus that began in 1879, a study to discover how we humans learn. His results, incorporated into the salesMaster, have made it possible for countless Sales Professionals to earn huge amounts of money year after year.

What Dr. Ebbinghaus discovered is that of all the things we hear and read each day, we forget 70 percent of it by the next day, almost all of it within 30 days. He also discovered that when we hear or read something several times a day for 7 to 10 days our minds capture that information permanently. Information we learn that way can actually modify our behavior.

Nothing succeeds like success
Those 10 important words, “Information we learn that way can actually modify our behavior,” are the key to salesMaster’s continuing success helping people earn more money, regardless of what they sell – cars, ideas, even their own skills or services.

Slightly thinner than a deck of playing cards, salesMaster is a carefully selected series of sales-generating concepts – the Sales Stimulators – each printed on its own numbered card, 18 cards in all.

Just as school children use flash cards to make learning quick and easy, when you use the salesMaster’s Sales Stimulators that same way – for just a few minutes each day – you’re virtually guaranteed to earn more money.

As easy to master as 1, 2, 3
Because salesMaster’s handy travel pouch fits nicely into a pocket or purse, the Sales Stimulators go wherever you go. And salesMaster’s simple 1-2-3 instructions make it easy to use at home, at work, even while commuting.

Widely acknowledged for their ability to increase the earnings of anyone who sells for a living – regardless of what product, service or idea you’re selling – salesMaster Sales Stimulators can greatly increase the money you earn. salesMaster makes selling much more rewarding for anyone with the desire to become a highly paid Sales Professional.

salesMaster™ Sales Stimulators™
Author: Philip A. Grisolia
Format: A deck of 18 flash cards
Dimensions: 2.5 x 3.5 inches
Price: $19.95

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